DSQUARED2

About the Brand

Dsquared2 was created by Dean and Dan Caten, Canadian twin brothers from Willowdale, Ontario. The twins arrived in Italy in 1991 with the goal of pursuing their love of fashion and realizing their dream of creating their very own ready-to-wear collection. After several major collaborations, the first real opportunity for a potential spot in the international fashion hall of fame came along in 1994 when they brought a men’s ready-to-wear collection to the runways of Milan, marking the first in a long succession of runway extravaganzas that captured the attention of the fashion world for their matchless combination of style, music and spectacle. From this moment on, the accumulation of successes will carry the Dsquared2 brand, a witty play on the designers’ names “squared”, to the summit of luxury fashion.

An intelligent mix of "American Dream", irreverent Canadian wit and refined Italian tailoring, together with attention to detail are the foundation of today’s Dsquared2 philosophy, which has given life to a unique new concept of alternative luxury. Recently, Dsquared2 collections have conquered a wider audience and, owing to their natural stylistic maturity, have become more chic and glamorous while maintaining those sexy and provocative traits so embedded in their creative roots.

Dsquared2 shoes for men have graced the runways since the early days of the first collections. The men’s Dsquared2 boots and Dsquared2 sneakers are sought after by men across the world. The women’s Dsquared2 shoe line was introduced in the Autumn-Winter collection of ’04. “The Dsquared2 woman is self-assured, vibrant and sexy –the perfect complement to our signature men’s look”, said Dan Caten in a recent interview with a prestigious trade publication. The Dsquared2 shoe collection won immediate, international acclaim and earned spots in the finest boutiques and in all major department stores.

Two of the original “super models” Linda Evangelista & Naomi Campbell do a little girl on girl for the 2009 D SQUARED campaign shot by Steven Meisel.

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